AIM Creative Studios is an animation-driven production studio focused on the creation of content for cross-platform communication and entertainment.
In 2024, they turned 10 years old and brought a new visual identity that better reflects who they are and why they create. The new identity was created by This Is Pacifica and explores three distinct areas: Animation, TV & Film, and Sound Music, plus another unique logo that represents the whole studio.
I met them at their first year and since then we’ve been good friends, collaborating from time to time, and sharing our passion for animation and design. I couldn’t be more thrilled when I got a call from them asking me to bring my vision to the new identity.
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It was really fulfilling to explore these 4 logo animations and find how each one of them would act differently and have a singular presence.
AIM for the unfelt represents the studio itself. The animation aimed to be simpler, more straightforwarded, letting the design speak louder.
AIM for the unseen represents the animation work. This one had to be full of personality and playfulness, so I followed the design of the eye inside the “A” and brought it outside to impact the whole logo.
AIM for the unheard represents the sound and music department. Rhythm was, obviously, something to print in this one. I took the static logo design and created more in-betweens to allow different compositions, helping to achieve a sense of musical notes playing.
AIM for the untold represents their work for TV and film. The logo design here was quite effective: the dot on the “i” was repositioned as a period dot, like it was the end of a story. I played with that dot to create the story before the end, exploring a fluid movement that would travel and interact with the letters.
The latest challenge but not least was to make all these loop between each other in any given order, and also make it work as a Lottie file to implement in their website.
Go check their beautiful work! The logo animates when you open different pages.
Credits
Year ➝ 2024
Client ➝ AIM Creative Studios
Creative & Art Direction ➝ This is Pacifica
Animation ➝ Nuno Leites