Amorim is one of the biggest Portuguese companies and the world-leader in the cork industry. The company celebrated its 150th anniversary in 2020 and it sounded like the perfect timing for a complete rebranding. The design studio chosen to take part of this journey was the Porto-based Studio Eduardo Aires.
After having most of the new visual identity figured out, Eduardo Aires wanted to start working on a motion video to support this complex and extensive rebranding. This is when I enter the scene.
Being such a big company means having a complicated structure composed of a lot of smaller companies and brands. Besides the logo, the rebranding included different logomarks for all the companies, iconography, packaging design, editorial design, custom font family, website, stationery and much more assets.
The goal of this motion video was to incorporate as much as possible of the new identity in a comprehensive, simple but sophisticated way. I dug deep into the history and mission of the company to synthesize the new design pieces, typography, colors, and logo into a compact motion piece that reflects a new visual universe of the brand.
Year ➝ 2020
Client ➝ Amorim
Creative & Art Direction ➝ Studio Eduardo Aires
Motion Design & Animation ➝ Nuno Leites
Music Composition & Sound Design ➝ Estúdio A Clarabóia (André Aires)