AMORIM

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Amorim is one of the biggest Portuguese companies and the world-leader in the cork industry. The company celebrated its 150th anniversary in 2020 and it sounded like the perfect timing for a complete rebranding. The design studio chosen to take part of this journey was the Porto-based Studio Eduardo Aires.

After having most of the new visual identity figured out, Eduardo Aires wanted to start working on a motion video to support this complex and extensive rebranding. This is when I enter the scene.

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Image taken from the Amorim motion film, a photograph of layers of cork in a pile with 4 white lines following it.
Image taken from the Amorim motion film, a typographical composition in white background with the letters A and M from the Amorim logo.
Image taken from the Amorim motion film, a photography of a tree's texture with the Amorim logo and the signature "Our world is cork".

Being such a big company means having a complicated structure composed of a lot of smaller companies and brands. Besides the logo, the rebranding included different logomarks for all the companies, iconography, packaging design, editorial design, custom font family, website, stationery and much more assets.

The goal of this motion video was to incorporate as much as possible of the new identity in a comprehensive, simple but sophisticated way. I dug deep into the history and mission of the company to synthesize the new design pieces, typography, colors, and logo into a compact motion piece that reflects a new visual universe of the brand.

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Image taken from the Amorim motion film, a visual composition of some of the icons that incorporate the branding.
Image taken from the Amorim motion film, a mockup of a maganize cover called "Amorim News".

CREDITS

Year ➝ 2020
Client ➝ Amorim

Creative & Art Direction ➝ Studio Eduardo Aires
Motion Design & Animation ➝ Nuno Leites
Music Composition & Sound Design ➝ Estúdio A Clarabóia (André Aires)

Image taken from the Amorim motion film, an old photography of people working with cork. The logo celebrating the 150 anniversary of Amorim is in the center: 1870 Amorim 2020.