One day I opened my e-mail box and got a message from the Utah Jazz creative director. They wanted to create a motion video with an editorial style showcasing the biggest achievements of Mike Conley during his years in the Utah Jazz team. I had all the freedom and worked in both design and animation mixing a bunch of video footage, photography and typography.
I started playing with some visual compositions, some minimal graphics, and all that footage. The process was smooth and all the creative inputs from the design team helped push the design and animation to another level.
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After finishing and approving the styleframes and storyboard, I jumped into After Effects to start working on the animation. It was clear the importance of the script and voice-over so I opted to highlight some words during the video and use that to create unique design compositions where the typography blended with the video and photo.
The final result is a typography-driven motion piece mixed with photography and video that highlights some of Mike Conley’s best moments in the Utah Jazz team, aiming to create a strong bond between the player and the team, and wishing to re-signing for another season.
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CREDITS
Year ➝ 2021
Client ➝ Utah Jazz
Creative Direction ➝ Chris George
Design & Animation ➝ Nuno Leites
Voice Over ➝ Paul Keels
