Branding · Cork Industry
Amorim is one of those huge companies that are silently everywhere. Being the world-leading company in the cork industry can certainly be exhausting and a 150th anniversary sounds like the perfect date to celebrate big. As big as a complete redesign of the whole visual identity of a company with one century and a half years.
The whole creative and artistic process was led by Studio Eduardo Aires and, at some point, they thought it would be a good idea to summarize it on a motion design piece. They called me and I happily joined the team, dug deep into the history and mission of the company, and synthesized the new design pieces, typography, colors, and logo into a compact and right-to-the-point brand video. Or, at least, that was my goal.
Nice people behind all this