Medical App · Technology
Tonic App is a digital start-up that aims to humanize medicine through an app for the medical community. Built on the juxtaposition of functional and emotional elements, the brand identity and signature have been developed in close partnership between This is Pacifica and TonicApp.
This is Pacifica wanted to explore and define the motion system for Tonic App's branding and contacted me to do so. Usually, medicine is perceived as following a rigid, data-oriented language which leaves no room for visual exploration. Instead of following the conventional, This is Pacifica created a visual identity focused on a vast catalog of simplified and colorful micro and macro elements that together orient the brand communication and build a unique living organism.
To create this system, I had to give special attention to every element with a particular animation that would give life to each one individually but also as a group. These elements are organized and adapted to different formats, devices, and purposes: app startup animation, website landing page, social media communication, and so on. There was also the need to make all the animation pieces fully compatible with Lottie.
Nice people behind all this