ZIPPY

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Zippy is a renowned Portuguese brand specialized in clothing, accessories, nursery, and everything in between, for children, newborns and parents. In 2018, Zippy wanted to refresh their brand without the fuss of a complete rebranding. To do so, they chose This is Pacifica, a design studio from Porto, well-known for their unique approach and bespoke design to every single project.

This is Pacifica created a whole new visual universe for Zippy’s brand with bold colors, simple geometric shapes, and typography. They built a system to design new compositions from the combination of these three elements (colors, shapes and typography), which will generate endless possibilities for future occasions.

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Image taken from the Zippy motion film, a visual composition with a red hexagon and triangle, and a yellow square and circle.
Image taken from the Zippy motion film, a visual composition with an abstract eye in the center and the word "Curious".

To make this new visual universe as flexible and future-proof as possible, This is Pacifica had the idea to animate these elements and create a short film showcasing this atmosphere and personality.

After having a close look into the brand guidelines and all the assets they created, I gathered some of these visual compositions and started thinking of how they could work together and tell a story. Miguel Durão had already wrote the brand signature and helped with a short script for the brand video.

The motion design in this project had a simple goal, to embody the personality of the brand created in the static assets without overshadowing it. With all these inputs in mind and a close collaboration with This is Pacifica, I transformed those elements into a comprehensive and straightforward brand video that reflects Zippy’s playful state of mind.

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Image taken from the Zippy motion film, a visual composition with a photograph of two kids and the words "Big Me".
Image taken from the Zippy motion film, a black and white visual composition symbolizing the Black Friday day.
Image taken from the Zippy motion film, a visual composition with a big yellow square and a small red circle balancing each other. In the top left corner we can read "Best Gift. Discover out best choices.".

CREDITS

Year ➝ 2018
Client ➝ Zippy

Creative & Art Direction ➝ This is Pacifica
Motion Design & Animation ➝ Nuno Leites
Copy & Script ➝ Miguel Durão

Image taken from the Zippy motion film, an abstract illustration of a family gathered around a table.